The first way: Contextual advertising in search engines
Perhaps this is the most effective way of all existing. Search traffic sources include: Google Ads and Yandex.Direct.
Google is the #1 search engine in the world, a powerful and attractive source of traffic. It is the most visited website on the planet.
Google Ads is a contextual advertising service from Google. The Google advertising platform is user-friendly and has many tools and settings to help you create the most relevant, powerful and cost-effective campaign in minutes.
Yandex.Direct is the most popular contextual advertising service in Russia. It has a large reach of the Internet audience in Russia and in the Russian-speaking market segment. More than 60% of all contextual ads are placed through the Yandex.Direct platform.
We will not delve into the topic of how to set up advertising campaigns and pass moderation in each of the above sources, since all this information is in the public domain. Google and YouTube to the rescue, so to speak. Form a request, for example, "How to set up Yandex.Direct advertising", watch the training materials and move on to practice.Method two: Advertising with bloggers
The second most effective is the purchase of advertising from crypto bloggers, mainly from foreign ones. You present one of our sites under the guise of an NFT collection mint, come up with a script and text for the blogger, and then he broadcasts your advertising materials to his audience. You can make this task easier by ordering a beautiful promotional video (pre-roll). The blogger will just need to post it on his social networks.Third way: Advertising in Telegram
Everything is similar to the second method. We will only use Telegram as a platform for placement, namely, crypto-themed channels. Write to the admins of the channels indicated in the description, show the site, agree on the release date of the advertising post and pay for advertising. It is advisable to select channels with news of the cryptocurrency world or announcements of various projects / NFT collections.Fourth way: FB
FB is owned by Meta, a recognized extremist organization in the Russian Federation. Blocked by Roskomnadzor. Works only through VPN services. It is a powerful tool for attracting good traffic. You can see how to run ads on FB in search or on YouTube.Fifth method: Paid articles
There are various services (exchanges) for buying links and paid articles about your site. You can filter crypto-related sites, if it allows you to make the functionality of the exchange, then order paid posting of an article / link. It should be noted that this will be effective only when placed on popular and trusted sites with good traffic and reader engagement.Sixth method: Spam in social networks and instant messengers
Although the manual for free traffic production contains this item, it is worth noting that you can order paid mailing lists from performers on various freelance exchanges, for example, on KWORK, without delving into the technical component. This, of course, is not a permanent solution, it will be much better and cheaper if you yourself master the skills of spamming and attracting traffic. Using the example of Telegram, Twitter and YouTube, we will analyze the most relevant methods:
- You can purchase / order software for parsing users by comments in Telegram channels. As practice shows, this is a very cool and solvent audience. It works like this: look for a channel where comments are open, then upload this channel to the parsing software, the software gives you the result with all active users who left their comments in the Telegram channel. This is much more efficient than parsing through regular chats, since users regularly receive spam from chats and they are less likely to do this. Then you either order a mailing list for these users, or do it yourself.
- To work with Twitter, you will also need auxiliary programs. You will be able to make mailings with 100% hit in our target audience. To do this, you need to purchase / order software for parsing the owners of fat wallets. There are various solutions that check many NFT sites and scrape the Twitter accounts of fat wallet owners from there, checking the balance of the wallet first. That is, at the output after parsing, we have a list of wallets, their balances and Twitter accounts of the owners. All that remains to be done is to purchase / order software for mailing via PM. You can, of course, send messages manually, but the presence of an auxiliary program will greatly facilitate this task. Simple math: You buy 100 Twitter accounts, it will cost you about 1000 rubles. From each account you can send 30-40 messages. Upon completion of the mailing, we have 3000-4000 sent messages for 100% of the target audience, for wallet owners with good balances. Believe me, the likelihood that at least one of them will be interested in your proposal sent to the LAN is extremely high. Again, it all depends on your creativity.
- With YouTube, everything is approximately the same, you need to purchase / order a program to collect e-mail addresses that are indicated in the contact information of different channels. You can search for popular videos with reviews of various crypto projects, parse audience email addresses from comments and spam them. Or you can selectively search for the owners of popular crypto-channels and write them an email with the aim of "supposedly buying advertising for the project" and send a link to our website with a drainer. The likelihood that they will connect their wallet is too high, because before approving ads, bloggers usually check the sites that buy ads from them. Similar to the previous points - it all depends on your creativity and approach.а.